Jelena Radenkovic was born in Serbia, where she began her formal training in fashion design at the Internacionalni The University of humanistic sciences. In 2007 she began a study in Painting at the Accademia di Belle Arti di Brera in Milan, Italy, from which she graduated in 2010. For the past ten years she has exhibited her works in jewelry and shoe design, and iconography throughout Europe, and has established herself in Milan as a fashion photographer. Jelena is now based in Vienna.